Hi, I’m Cassie

Boston born, Atlanta based.

I studied Communications and Urban Studies at Northeastern University, where I learned that stories shape cities just as much as they move people.

Since then, I’ve built creative campaigns and consumer experiences for brands like Reebok, T.J.Maxx, and The Coca-Cola Company favorites like vitaminwater, Gold Peak, and Topo Chico.

I’m most comfortable at the intersection of media, business and pop culture, where strategy meets storytelling. My curiosity and creativity is driven by the visibility and equity of Black women.

Outside of brand life, I’m an avid traveler, thrill seeker, and Boston sports defender, which is a full-time job on it’s own.